- To provide goods and services based on the framework «taste, variety, quality» adding extra value to the consumer’s choice
- To built relationships of both loyalty and mutual trust.
- To act with reliability and consistency towards our suppliers, shareholders, collaborates, employees and public organizations
- To contribute to the community by the corporate community program
- To make good use of the value of the Cretan tradition and to successfully transmit it to the next generation
- Authenticity and creativity: when tradition meets technology, the imagination flourishes.
- Quality of: taste, services, contact.
- Satisfaction about: the workforce, the customers, the partners and the community.
- Respect for the human, our land and history
- Commitment towards our vision, values and strength.